Sinek asks: “How do you explain when others are able to achieve things that seem to defy all of the assumptions?”

Imagine 3 circles, each one inside of the other.  The outer (1st) being the “what” your company does.  The next one in the (2nd) being the “how” your company accomplishes it’s task and what sets it apart. And lastly, the center (3rd) being the “why” your company exists.

Why you do what you do? (aside from profit, which is a result)right-way

Most companies operate from the outside in, making their order of importance:

1st – What

2nd – How

3rd – Why

The best companies and leaders all operate from the inside out.

1st – Whyright-way

2nd – How

3rd – What

Here’s a wonderful “Why”

Apple:  Everything we do, we believe in challenging the status quo.  We believe in thinking differently.

Sinek reaffirms, “People Don’t buy what you do they buy why you do it.”

Share your experience with figuring out your “Why”.

How To Find Your Why:

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Because of his own desire to grow, Nino has been a creative educator for over twenty years. His past experiences have allowed him to work with people of all ages, ethnicities, and socioeconomic backgrounds in different capacities. Teaching creative writing and acting to incarcerated youth and adults, was by far his favorite. With a strong background in the visual arts, his creative spirit continues to assist in the endeavors of Privilege Creative, Sober Directory, and New Now Village (A Sober Tiny House Community). He and his beautiful wife Victoria, share a common purpose of walking with others on their Recovery Journeys. Being blessed with an attitude of gratitude for what was so freely given to him, he feels truly called to give back, by loving and serving others. From helping others to meet their basic needs, to discovering and pursuing their passions, Nino and Victoria’s mission is to Love others through.

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